The WorkCover Board Tasmania funded the 2019 Safety is Everything campaign. The campaign promoted awareness of mental health hazards in the workplace, de-stigmatised mental health conditions in the workplace, and improved mental health awareness within the community.
Three advertisements focussed on a mental health scenario in different industries: financial and insurance services, public administration, and health care and social assistance. These industries are where mental stress is a common cause of injury and where mental conditions are a priority condition and cause (identified in the Strategic Plan 2018-2023).