ContactWorkSafe Tasmania and the WorkCover Board Tasmania's 2024 safety awareness campaign about silica safety features ads for television, social media, radio and print.
30 second ad:
Silica dust has no obvious signs flyer (PDF, 1.8 MB)
Silica dust has no obvious signs A3 poster (PDF, 2.9 MB)
The media campaign is supported by online guidance on silica safety, with specific guidance for the construction industry and specific guidance for the mining and quarrying industries.
Coming soon will be interactive learning modules about silica safety. If you work in the construction, mining and quarry industries, these will help you understand silica dust hazards in your workplace and help reduce the risks to your health and safety.
Read about the 2024 Silicasafe campaign on the WorkSafe Tasmania website
2019 silica dust awareness campaign
The WorkCover Board Tasmania funded the 2019 Silica Dust Awareness Campaign. This campaign raised awareness around the dangers posed by silica dust in the workplace and at home, to prevent the diseases caused by workplace dust exposure. Those most at risk include construction workers and tradespeople, and home renovators.
The three-month campaign’s taglines were ‘Don’t breathe dust’ and ‘Be silica safe’. The campaign was aimed at tradespeople and others who may be exposed to silica dust through their work, including home renovators. There were television, radio and print commercials and bus advertising, supported by posters, flyers and social media posts.
Evaluation of the campaign showed that 82% of those aware of the campaign reported an increase in awareness of the dangers of being exposed to silica dust, and 45% of those aware of the campaign have taken action as a result of it.